For more than fifteen years, I have built and operated aesthetic and plastic surgery businesses at both the practice and enterprise level. Today, I work directly with independent physicians who want stronger operations, better profitability, and smart growth — built around their goals and their timeline.
I have led through expansion, accreditation, staffing design, financial modeling, revenue infrastructure, and multi-site operations, including serving as COO and Head of Sales at AirSculpt Technologies (Nasdaq: AIRS) during its Nasdaq IPO and growth phase. I have sat across the table from institutional buyers, investment bankers, and private equity groups — I know exactly what they look for, what they value, and what it takes to build a practice that performs well in any context.
“She possesses the rare ability to think strategically at the highest executive level while also remaining deeply engaged in the day-to-day operational realities. She is equally adept at designing scalable systems and KPIs as she is at problem-solving in real time.”
I founded Hopkins Aesthetic Advisors to bring that level of operational depth directly to surgeon-led practices. I keep my client roster small and work closely through assessment, planning, and implementation so the result is real change — not just advice.
“Independent physicians should not have to choose between staying independent and building a sophisticated, durable business.”
“Danna is without question the most impressive individual I have been fortunate to work with. She is truly someone whose value is immeasurable.”
“She possesses the rare ability to think strategically at the highest executive level while remaining deeply engaged in day-to-day operational realities.”
“I can state with confidence that she is among the most capable, dedicated and effective operational leaders I have encountered in my professional career.”
“She is an outstanding leader whose operational expertise, strategic judgement, and commitment to excellence make her an invaluable asset to any organization.”
“Danna is a hard-working, dedicated professional whose integrity is firmly intact. She does the right thing, even in the face of adversity.”
“She is measured, thoughtful, and highly respected across all levels of an organization — trusted because she listens carefully, communicates transparently, and follows through decisively.”
“Danna operates with a level of honesty and integrity that is rare. She is consistently trustworthy, principled, and fair in her decision-making.”
“Her balancing of business goals with operative needs will be done with creativity, imagination, high quality, and certainly fairness.”
Most consultants offer advice from a distance and move on. I work differently — with a small roster of clients, sustained engagement, and accountability to actual outcomes. The practices I work with get a genuine operational partner, not a methodology applied from the outside.
I keep my active client roster small so every practice gets direct, sustained engagement from me personally. Not a junior consultant, not a standardized framework, not a packaged system. This is a feature, not a limitation.
“The goal is to give your practice the operational strength, financial discipline, and strategic clarity to perform at the highest level — on your terms and your timeline, whatever that future looks like.”
No pitch. No pressure. A focused 30-minute call about your practice and whether there’s a genuine fit. I respond personally to every inquiry within one business day.