Hopkins Aesthetic Advisors helps surgeon-led practices improve revenue capture, compliance readiness, and enterprise value — built around your goals and your timeline.
“She is among the most capable, dedicated and effective operational leaders I have encountered in my professional career.”
For more than fifteen years, I built, scaled, and operated premium aesthetic and plastic surgery platforms — from single-location practices to multi-surgeon groups to a publicly traded, multi-site enterprise. Most recently, I served as COO and Head of Sales of a publicly traded aesthetic platform (Nasdaq: AIRS), guiding the company through its 2021 IPO and expansion to 25+ locations across the US, Canada, and UK. I have sat across the table from institutional buyers, investment bankers, and private equity groups — I know exactly what they look for, what they value, and what it takes to build a practice that performs well in any context.
I know what sophisticated buyers and institutional partners look for, what they pay for, and what makes a practice more valuable, more resilient, and better positioned for whatever comes next — whether that is continued independence, a strategic partnership, or a future transaction.
“What stood out most — and continues to define her as a leader — is her exceptional character. Danna operates with a level of honesty and integrity that is rare. She is consistently trustworthy, principled, and fair in her decision-making.”
Hopkins Aesthetic Advisors works with surgeon-led plastic surgery practices — from solo surgeons to multi-surgeon groups and multi-location platforms. My core focus is helping surgical practices protect physician time, increase revenue capture, improve operational discipline, and build enterprise value — on their terms and timeline. Med spa advisory is available selectively, but plastic surgery is where this work lives.
“Danna is without question the most impressive individual I have been fortunate to work with. She is truly someone whose value is immeasurable.”
Most consultants offer advice from a distance and move on. I work differently — with a small roster of clients, sustained engagement, and accountability to actual outcomes. The practices I work with get a genuine operational partner, not a methodology applied from the outside.
Plastic surgery practices are different — high-trust, high-ticket, physician-led businesses where small operational breakdowns create major revenue leakage. Every engagement is structured around where your practice is and where it needs to go.
Embedded C-suite operational leadership for practices in active growth, transition, or recovery. I step in as your operational partner — overseeing teams, revenue systems, compliance, and strategic execution — with the credibility of someone who has done it at scale inside a publicly traded company.
A comprehensive onsite assessment of your practice — financial performance, OR utilization, revenue capture, pricing, staffing, patient flow, and compliance posture. Delivered as a written report with prioritized findings and a 90-day execution roadmap.
Most practices lose significant revenue between the inquiry and the booked case — through slow response times, unconverted consults, and underdeveloped follow-up systems. I identify the gaps, rebuild the flow, and implement the systems that convert interest into scheduled surgery.
Accreditation preparation across AAAASF, AAAHC, and Joint Commission frameworks — plus OSHA, HIPAA, and employment compliance. Built on a track record that includes a 100% first-survey pass rate across 30 US locations, and successful regulatory inspections in the US, UK, and Canada.
For practices opening a second location, launching an ASC, or expanding into a new market. Full advisory from concept through opening day — site assessment, pro forma, staffing model, accreditation, and operational infrastructure. I have opened or relocated 32 locations and launched multiple medical spas from the ground up. I know what breaks and what works.
For practices considering a partnership, acquisition, or capital event — or that simply want to understand what their practice is worth and what drives that value. I help surgeon-owned practices build the operational, financial, and compliance infrastructure that sophisticated buyers and partners look for. This is not exit planning. It is performance planning with a transaction in mind.
The most expensive resource in a surgical practice is the surgeon's time outside the OR. I identify what you are doing that a well-built team and system should own — and build the infrastructure to take it off your plate for good.
I work selectively with med spas and aesthetic practices when there is a meaningful opportunity to improve operational structure, compliance readiness, or revenue capture. My core focus is surgical practices — but I take on medspa work when the complexity and opportunity warrant it.
Every engagement begins with a candid, no-obligation conversation about your practice and your goals.
Schedule Introductory CallPlastic surgery practices are high-trust, high-ticket, physician-led businesses. A missed handoff, weak consult flow, unclear pricing process, underused OR day, or overextended surgeon can cost far more than most practices realize — and the compounding effect over months is significant.
Most aesthetic consultants focus on marketing, injectables, or med spa growth. My work is different. I help plastic surgeons solve the operational, financial, and leadership issues that determine whether a practice becomes more profitable, scalable, and valuable.
"The goal is not to turn your practice into a corporate platform. The goal is to give you the operational strength of one — while preserving the independence, reputation, and clinical judgment that made your practice valuable in the first place."
Hopkins Aesthetic Advisors helps surgeon-led practices build the operating structure around clinical expertise — so the business can grow without depending on any single surgeon for every decision.
I work with a deliberately small number of practices at any time. Before any engagement begins, I want to make sure the fit is genuine — for both of us.
Regulatory scrutiny of aesthetic and plastic surgery practices has increased significantly in recent years. HIPAA enforcement actions, OSHA inspections, employment claims, and fee-splitting investigations are no longer abstract risks — they are active, documented, and growing.
The practices most at risk are those that have grown quickly, added staff, expanded services, or changed ownership — without pausing to ensure their operational and compliance infrastructure kept pace.
“A compliant practice protects more than paperwork — it protects patients, providers, revenue, reputation, and the long-term value of everything you’ve built.”
“Non-compliance can result in loss of licensure or accreditation — preventing a facility from operating legally or participating in insurance networks.”
I keep my client roster deliberately small. Every practice receives genuine depth of engagement — not a methodology applied from a distance. Here is how a new relationship typically unfolds.
A candid, no-obligation call to understand your practice, your goals, and where you feel the friction. No pitch, no pressure — just a real conversation to see if there's a genuine fit.
A structured deep dive into your operations, financials, team, and patient journey. I look at everything — not to find problems, but to find leverage.
A clear, prioritized roadmap — quick wins that build early confidence and longer-term moves that compound. Specific enough to execute, flexible enough to adapt.
Sustained implementation support and direct access. Not advisory at arm's length — a genuine operational partner who stays in it with you through execution.
Written by board-certified plastic surgeons with whom Danna has worked directly over more than a decade.
Danna is without question the most impressive individual I have been fortunate to work with. She is truly someone whose value is immeasurable.
She possesses the rare ability to think strategically at the highest executive level while remaining deeply engaged in day-to-day operational realities — equally adept at designing scalable systems as she is at problem-solving in real time.
I can state with confidence that she is among the most capable, dedicated and effective operational leaders I have encountered in my professional career.
She is an outstanding leader whose operational expertise, strategic judgement, and commitment to excellence make her an invaluable asset to any organization.
Danna is without question the most impressive individual I have been fortunate to work with. She is truly someone whose value is immeasurable.
She possesses the rare ability to think strategically at the highest executive level while remaining deeply engaged in day-to-day operational realities — equally adept at designing scalable systems as she is at problem-solving in real time.
I can state with confidence that she is among the most capable, dedicated and effective operational leaders I have encountered in my professional career.
She is an outstanding leader whose operational expertise, strategic judgement, and commitment to excellence make her an invaluable asset to any organization.
Danna is a hard-working, dedicated professional whose integrity is firmly intact. She does the right thing, even in the face of adversity.
She is measured, thoughtful, and highly respected across all levels of an organization — trusted because she listens carefully, communicates transparently, and follows through decisively.
Danna operates with a level of honesty and integrity that is rare. She is consistently trustworthy, principled, and fair in her decision-making.
Her balancing of business goals with operative needs will be done with creativity, imagination, high quality, and certainly fairness.
Danna is a hard-working, dedicated professional whose integrity is firmly intact. She does the right thing, even in the face of adversity.
She is measured, thoughtful, and highly respected across all levels of an organization — trusted because she listens carefully, communicates transparently, and follows through decisively.
Danna operates with a level of honesty and integrity that is rare. She is consistently trustworthy, principled, and fair in her decision-making.
Her balancing of business goals with operative needs will be done with creativity, imagination, high quality, and certainly fairness.
No pitch. No pressure. A focused conversation about your practice, your goals, and whether there’s a genuine fit.
Schedule Introductory CallNo pitch. No pressure. A candid conversation about your practice, your goals, and whether there is a genuine fit. Most of the best client relationships begin exactly this way.